Thursday, December 8, 2011

Chevron Ends Run as Title Sponsor of Tiger's Event

After Tiger Woods wrapped up the 2011 Chevron World Challenge, an announcement was made by Chevron ending the company's 3 year run as the title sponsor of the event.  The Chevron World Challenge has taken place the last 13 years in December, and benefits numerous charities for children, including the Tiger Woods Foundation.  The tournament has had 3 different title sponsors, Williams, Target, and Chevron, and also had associate sponsors Bank of America and Countrywide Insurance.

Since the event attracts some of the biggest names in golf, look for many companies to be lined up ready to sponsor the event.  And with the legacy of giving involved, companies can boost their reputation and value.

A few of the companies I think could step in and sponsor?

1. Rolex
Rolex has had a huge partnership with golf over the years.  From the Open Championship to individual charities, the luxury watchmaker has made a name for itself in the golf industry.  And now that they endorse Tiger Woods, what better way to further the partnership than to sponsor the event that benefits his charity.

2. McDonalds
One of the most recognizable names in the world, McDonalds would be an excellent sponsor for the event.  Already with a huge charitable efforts towards children in their Ronald McDonald house charities, what better company is out there to sponsor an event that gives so much to children's charities.

3. Ford
Ever since leaving the game of golf as a title sponsor of the Ford Championship at Doral, I have thought that Ford would once again like to get back into golf.  With competitors Nissan and GM still acting as title sponsors, Ford would do well to reintegrate itself in the game.  And with some amazing par 3 holes at Sherwood Country Club, they could give away a car either to a golfer, the caddy, or a random fan for a hole-in-one.

As one of the better end-of-season fields in golf, the World Challenge should have no trouble attracting a title sponsor or maybe co-sponsors.

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